Before I begin, I would like to thank all the docs that have purchased posters from Promodocs.com last year!  Promodocs' sales were so high, that we are proud to announce that we were able to hire 2 more full time workers!

Also, I would also like to thank all the chiropractors that emailed me with great comments and questions about our blogs and how it has helped increase their clinic activity.  This is exactly why I write these blogs.  In fact, I do not get paid by Promodocs, instead I volunteer my chiropractic and marketing knowledge so that I can help you all build wildly successful practices.

Anyways, back to showing how you can blow up your clinic with new patients!

If you follow what I say to the letter (and the steps are outrageously easy), you will not only have a rush of new patients to your office, but you are going to be your town/city's chiropractic celebrity!

In this blog, I am going to show you how you can easily get interviewed on any Radio station,TV station, newspaper and magazine you want.

So here are the steps...

First of all you have to "Package and Name" a treatment protocol.  That is to say, do you have a specific protocol that you use for a specific condition?  When a patient comes into your office with a lower back complaint, do you apply heat on the area, use laser therapy, use an adjusting tool?  Do you use spinal decompression?  Or do you just manually adjust the spine regardless of the patients condition and seek and remove subluxation?

If you are a "Straight" chiropractor and you do not believe in using other modalities and you  strictly remove subluxations via manual adjusting, then this marketing technique may be a bit more difficult to engage in.  Now, I'm not saying that it's definitely not going to work, but what I am saying is that the general population is much more receptive to a "Unique" treatment and since there are so many chiropractors that strictly manually adjust spines, the media will find nothing unique about it.  If the media is not pumped about it, they're not going to use you. 

So, editors and producers may give you the typical line of "Thank you for sharing that with us.  It's sounds very interesting and we'll keep you in mind if we need you."  In other words, your story does not have mass appeal and therefore, we are not going to use  you.   Remember, the news loves new things AND things that their audience will tune in for!

If you don't have a specific protocol that you use, design one.  From your clinical experience, you probably know what modalities or particular treatment has worked well for your patient.  Once you figure that out, slap a name on it.  Make it a catchy name. 

These were the Top 3 conditions that worked for me (in order).

1. LBP
2. CTS
3. FIBROMYALGIA

The reason why these work the best is because there is large percentage of the general population out there that is afflicted with these ailments.  LBP is #1 (hence the reason why it works the best).

So once you have packaged and named your treatment, it's time to call the networks!

Hint:  Do a bit of research.  See if there is a specific section in the news or a particular show on the network that deals with health issues (this applies to ALL forms of media).  If there is, call the producer of that show or you can even all up the host of that show.  The host has a lot of input as to what goes into the show.

Once you have gathered the specific contacts name and phone number, call them up.  Don't email them and don't leave a message with their assistant about your proposed story.  The goal is to talk to the editor, producer and or host directly. 

When talking to your particular contact, make sure to use proper media terms as it will make you look more experience in dealing with the media.  For instance, the audience for newspapers = "readership", TV = "Viewship" and radio = "Listenership".  Number of people watching tv or reading the newspaper are "eyeballs".

So this is exactly what you have to say once you'veve reached your contact...
"Hello Mr/Ms. X.  I think that I have a story that you and your viewer/listeners/readers may be very interested in hearing"

Typically, the contact will be intrigued and will invite you to tell them more.  At this point you want to throw out some statistics and how it applies to their viewers.

For example, "Back Pain".  "Well, as you may or may not know, LBP is the number one cause of disability in North America.  More people are injured due to LBP than any other problem; as such, you will have a huge proportion of your viewers that are suffering with LBP.  {pause - let that sink into your contacts head, you have to relate your story to THEIR audience}.  Well, we have a very unique and highly successful NON-SURGICAL treatment that is ONLY offered at our clinic.  In fact, our treatments are so successful that... (give example). AND, even M.D.s are amazed {if this is actually true}.  And if this story is of interest to you, I would love to do an interview on your show"

At this point your contact will ask you for more information or ask  you to come in for an interview.