Did you know that the words you say to your potential new patient while saying how great of a doctor you are, can actually drive them away from your chiropractic office AND make them lose respect for you?  And the reason is NOT what you think!
It is in my opinion (and many of my friends that also have bikes that watched this show) that Jesse James built a far better bike and that the placing should have been... 1st - Jesse 2nd - Paul Jr. 3rd - Paul Sr.

Paul Jr.'s bike liked like a bicycle from the 1920-30's with some pompous man with a full suit and cap on riding it down a country lane.  Whereas, Jesse's bike looked like a real bike, was completely hand made and functioned as a real bike, but he came in second.

And here is the reason... if you watched the series from the start of the competition, Jr. never once put down the other competitors, however Sr. and Jesse did.  Even at the very end, when the host encouraged Jr. to fight back and insult the others, he refused.  In fact, even when he did comment on Jesse's bike (not seen in the video) he didn't say it was a bad bike, but instead said that Jesse had made better bikes.

Because Jr. did not put anyone down and was a man of integrity (and he had an decent bike - although a small factor in the decision), he won.  Even if someone liked Jesse's bike more, chances are they voted for Jr.'s bike because of his ATTITUDE (as I would have done if I could have voted).

So in this long winded way, what I am saying is... DO NOT KNOCK YOUR COMPETITION OR OTHERS IN ANY HEALTH CARE PROFESSION.  For in trying to make yourself look better, you are actually making your new consult lose respect for you!


So now you may be asking, well what if the chiropractor down the road is a scam artist and that he only wants to rip his patients off, he's not as good as you, or whatever the case may be.  Well, my advice is to not even mention it to your patient because your patient doesn't know this to be fact and will most likely interpret that as you simply bad mouthing another doctor in your profession and YOU will look untrustworthy.

The best way to win a patient over, to get them to trust you and to have faith in you is to tell them about your achievements, why you're different, what separates you from others (this can be done without putting down your "competition"), etc.

Remember from my last blog, tell your new consults your "Competitive Advantage".  If you want to compare yourself with others, you could use the term "Industry Standards" or some variation of this phrase.

Be like Paul Jr. keep your integrity high at all times and you will have new patients at your door that will ALWAYS want to refer their friends and family!

Here's to your clinic success!!
HAPPY HOLIDAYS!!
Promodocs
http://www.promodocs.com
Chiropractic Posters for Chiropractic Clinics
email - contactus@promodocs.com

p.s. I just want to thank you all for the amazing response to our last blog!!  We had a record number of emails sent to us saying how helpful it was and how so many chiropractors overlooked such an important element to their practice.

Remember, we love when you email us your questions and comments, but you can also leave your comments in the box below.  We welcome your good and bad comments!  :)

So how do you set your chiropractic clinic apart from your competition?

First of all, before I go on, I would like to apologize to all of our followers for the lack of recent posting!  The reason why for this delay is because Promodocs.com has become so busy with our chiropractic poster orders that it, quite frankly, took us by surprise and we found that we were understaffed.  As such, all efforts were focused on poster production and filling out our orders and getting them out on time (with a couple delays here and there).

None-the-less, we are now fully staffed and orders are going out on time!
(p.s. thanks for everyone's support!)

Back to the topic at hand...

As everyone is aware, sadly, there is a fair bit of infighting with chiropractors.  "We're straight chiropractors.  We're the true chiropractors because we stick to the gospel of D.D. and B.J"  or "We need to change the name of chiropractic because there is a division between chiros and we need to deferentiate!" or "We are Mixed chiropractors and we are better than the straights because we offer more to our patients than just adjusting" OHHHH SHUT UP! ...BLAH BLAH BLAH.

1. In-home examinations if you are in too much pain to come in for a consultation.
2. The only chiropractor that X trusts (eg. politician, sports celebrity, actor, sports team etc.)
3. The only clinic that provides X technology/treatment to the community of {your town}
4. The only clinic that  provide "Free Adjustment Fridays"
5. The only clinic that provides 24/7 emergency Chiropractic care.
6. Profiled in X (new report, paper/TV article) due to our effective treatment
7. etc.

What do you offer that is different?  Again, "Why would a patient come to my office?"

When you figure out what your Competitive Advantage is, word it in a way that is eye-catching to your potential patients and put in on all your marketing material.  Have all your staff memorize it.  Teach your front end to tell potential patients who are on the phone, email or in your waiting room.  Make it second nature like breathing.