Wednesday 21 December 2011
How What You Say Can Drive Your New Consults To The Chiropractor Down The Street!
Did you know that the words you say to your potential new patient while saying how great of a doctor you are, can actually drive them away from your chiropractic office AND make them lose respect for you? And the reason is NOT what you think!
It is in my opinion (and many of my friends that also have bikes that watched this show) that Jesse James built a far better bike and that the placing should have been... 1st - Jesse 2nd - Paul Jr. 3rd - Paul Sr.
Paul Jr.'s bike liked like a bicycle from the 1920-30's with some pompous man with a full suit and cap on riding it down a country lane. Whereas, Jesse's bike looked like a real bike, was completely hand made and functioned as a real bike, but he came in second.
And here is the reason... if you watched the series from the start of the competition, Jr. never once put down the other competitors, however Sr. and Jesse did. Even at the very end, when the host encouraged Jr. to fight back and insult the others, he refused. In fact, even when he did comment on Jesse's bike (not seen in the video) he didn't say it was a bad bike, but instead said that Jesse had made better bikes.
Because Jr. did not put anyone down and was a man of integrity (and he had an decent bike - although a small factor in the decision), he won. Even if someone liked Jesse's bike more, chances are they voted for Jr.'s bike because of his ATTITUDE (as I would have done if I could have voted).
So in this long winded way, what I am saying is... DO NOT KNOCK YOUR COMPETITION OR OTHERS IN ANY HEALTH CARE PROFESSION. For in trying to make yourself look better, you are actually making your new consult lose respect for you!
So now you may be asking, well what if the chiropractor down the road is a scam artist and that he only wants to rip his patients off, he's not as good as you, or whatever the case may be. Well, my advice is to not even mention it to your patient because your patient doesn't know this to be fact and will most likely interpret that as you simply bad mouthing another doctor in your profession and YOU will look untrustworthy.
The best way to win a patient over, to get them to trust you and to have faith in you is to tell them about your achievements, why you're different, what separates you from others (this can be done without putting down your "competition"), etc.
Remember from my last blog, tell your new consults your "Competitive Advantage". If you want to compare yourself with others, you could use the term "Industry Standards" or some variation of this phrase.
Be like Paul Jr. keep your integrity high at all times and you will have new patients at your door that will ALWAYS want to refer their friends and family!
Here's to your clinic success!!
HAPPY HOLIDAYS!!
Promodocs
http://www.promodocs.com
Chiropractic Posters for Chiropractic Clinics
email - contactus@promodocs.com
p.s. I just want to thank you all for the amazing response to our last blog!! We had a record number of emails sent to us saying how helpful it was and how so many chiropractors overlooked such an important element to their practice.
Remember, we love when you email us your questions and comments, but you can also leave your comments in the box below. We welcome your good and bad comments! :)
"How is that possible?" you say?
It's very easy and all too many doctors do it without even realizing it AND EVEN WORSE, they lose tremendous amounts of respect and integrity!
Before I tell you what it is... I highly recommend that you watch this video (start it at the 6:00 mark). The video is from the popular T.V. show called "American Chopper". This video is of 3 companies having a bike competition on who can build the better bike. The competition is between Orange County Chopper (Paul Sr.), Paul Jr. Designs (Paul Jr.) and West Coast Chopper (Jesse James).
Paul Jr.'s bike liked like a bicycle from the 1920-30's with some pompous man with a full suit and cap on riding it down a country lane. Whereas, Jesse's bike looked like a real bike, was completely hand made and functioned as a real bike, but he came in second.
And here is the reason... if you watched the series from the start of the competition, Jr. never once put down the other competitors, however Sr. and Jesse did. Even at the very end, when the host encouraged Jr. to fight back and insult the others, he refused. In fact, even when he did comment on Jesse's bike (not seen in the video) he didn't say it was a bad bike, but instead said that Jesse had made better bikes.
Because Jr. did not put anyone down and was a man of integrity (and he had an decent bike - although a small factor in the decision), he won. Even if someone liked Jesse's bike more, chances are they voted for Jr.'s bike because of his ATTITUDE (as I would have done if I could have voted).
So in this long winded way, what I am saying is... DO NOT KNOCK YOUR COMPETITION OR OTHERS IN ANY HEALTH CARE PROFESSION. For in trying to make yourself look better, you are actually making your new consult lose respect for you!
This is a very well researched fact! There is no question about it.
The more you put down your "competition" the worse you will ook to your patient
AND you will LOSE your patient to the chiropractor down the road!
So now you may be asking, well what if the chiropractor down the road is a scam artist and that he only wants to rip his patients off, he's not as good as you, or whatever the case may be. Well, my advice is to not even mention it to your patient because your patient doesn't know this to be fact and will most likely interpret that as you simply bad mouthing another doctor in your profession and YOU will look untrustworthy.
The best way to win a patient over, to get them to trust you and to have faith in you is to tell them about your achievements, why you're different, what separates you from others (this can be done without putting down your "competition"), etc.
Remember from my last blog, tell your new consults your "Competitive Advantage". If you want to compare yourself with others, you could use the term "Industry Standards" or some variation of this phrase.
Be like Paul Jr. keep your integrity high at all times and you will have new patients at your door that will ALWAYS want to refer their friends and family!
Here's to your clinic success!!
HAPPY HOLIDAYS!!
Promodocs
http://www.promodocs.com
Chiropractic Posters for Chiropractic Clinics
email - contactus@promodocs.com
p.s. I just want to thank you all for the amazing response to our last blog!! We had a record number of emails sent to us saying how helpful it was and how so many chiropractors overlooked such an important element to their practice.
Remember, we love when you email us your questions and comments, but you can also leave your comments in the box below. We welcome your good and bad comments! :)
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