2.       Golf Stores – talk to the owner and ask if you can put some of your business cards on their sales desk or better yet,  promotional postcards offering customers some promotional offer.  In exchange, any customer that undergoes care will receive a Gift Certificate of $X towards their next purchase at the store. Promotional postcards work the best and make sure there is a blank space on the card where the golf store can stamp their contact information.  You can see a sample postcard cover if you go to our Promodocs Pinterest page.

3.       Shared Marketing Mailers – using a 8 ½”x 11” sheet of white paper (or larger if you want) for your mailer, divide it into ad spaces and get local businesses to purchase them (give your clinic the largest ad space) and put their logo, contact info, special promo offer and a small blurb.  Charge a fee that will not only cover your printing costs, but delivery costs as well and have it mailed (either by post or a private company) to residences in your local area.  So by having the costs covered, this marketing piece will be free for you. 

4.       Penny Saver – Low cost and great readership.  Works really well in smaller town.

5.       Nutrition Stores – network with a few health food stores (much like the golf store example) so that you can have promotional postcards along side the cash register.

6.       Grocery Store Announcement Boards – I’m not a very big fan of this one, but you can pin up your business cards or promotional post cards for people to take.

7.       Craig’s List – I have known of  a couple chiropractors that swear by the effectiveness of posting their clinic on this site.  In fact, years ago, I found my first lawyer on Craigs list and he was great.

8.       Kijiji – same as #7

9.       Bus Signs – bus signs are very effective and surprisingly inexpensive.  I prefer the ads being on the outside (back or side) of the bus because it is more visible, noticeable and more eyeballs will see it.  If you put the ad on the side of the bus, make sure the ad in on the street side of the bus and not the curb side. 

10.   Hospital magazines – you’ll be surprised at how many people at the hospital who read these magazines  are wishing that they knew of a better treatment alternative to their or their friend's/family's condition other than medicine.

11.   Hospital TV monitors – Same as above

12.   M.D.’s offices

13.   Lawyers

14.   Accountants

15.   Local papers –  they have a good readership, relatively inexpensive and you are targeting your clinic's local residence/market.

16.   Leaving your business cards with your tip – servers see a lot of people so you never know who they will give your card to (if he or she doesn't use it themselves). I gotta say, I was uncomfortable with this at first and then I saw that it worked... I wasn't uncomfortable anymore.

17.   Article Sharing Site – promote your clinic with a blog and article sharing sites. 

18.   Website – Chiropractors are everywhere and they all have chiropractic websites…  and so, it’s not enough to have just a website for your clinic.    All too many websites are static, boring and are the same from clinic to clinic.  This being the case, potential patients will chose a clinic by  just throwing a dart at the monitor and see which website it hits.  It’s ESSENTIAL to have a website that not only stands apart from all the rest, but that addresses the triggers and demands of the modern consumer (“Modern Consumer” does NOT mean young consumers, but instead it's the new consumer mindset that is in everyone from the age of 15 to 70 years old).   If you do not address this new mindset, you will simply NOT get the new patients numbers you want.   It is for this reason, Promodocs has developed the most advanced and most effective chiropractic website templates available on the market today that has been specifically designed to set your clinic apart and address the triggers that motivate visitors to become your new patients (Our site will FINALLY be live this MONDAY!! YAY!!!).

19.   YouTube – an amazing 50% of internet users will chose to watch a video over going to a website first.  So video tape yourself during talks or just record yourself doing info sessions and put the video up on YouTube.

20.   Twitter

21.   Pinterest – this is the fastest growing social website today.

22.   Facebook – A MUST.

23.   Search Engine Optimization (SEO) – having your site ranked high in Google is essential.  If your site is “below the fold” (i.e. in order to see your site on Google you have to scroll down), you will get minimal activity.  You need to be ranked #1 in Google (or at least within the top 3 spots). Promodocs offers their Platinum SEO Package which the most comprehensive SEO package in the industry at the lowest possible price.

24.   Yellow Pages – the online Yellow Pages… NOT the yellow pages that are delivered to your house.

25.   Theater Ads – Theaters are now willing to put ads (static or non-static ads) up on the big screen before the movie. 

26.   Radio – Of the conventional media platforms (i.e. Radio, print and TV, radio is still holding its ground)  Also, don’t think radio is expensive because in some regions of the country it's amazingly cheap!! 

27.   T.V. – very expensive but if your message is right and you hit the right shows,  you'll get massive numbers of new patients.

28.   Spinal Scans – don’t do it yourself, instead hire others to do it for you.  Make sure you train them well.

29.   Magazines – you can place ads in them - they are not as effective as they used to be (since readership is on a downward trend). HOWEVER, try to become an Expert in the magazine and get your own column.  Even offer to do it free.  Your pay will come from the new patients that read your column.

30.   Local Papers – Like in the above example, become the Expert and get your own column.

31.   Local Businesses – leave promotional postcards in dry cleaners, sports stores etc.  The more people see your cards around town, the greater the chance they will come to you if they need your services (Top of Mind).

32.   Builders and Construction sites – network with these companies as their workers are well known for having  aches and pains.

33.   Car Magnets – these are really cheap to make. You can put a large one on your car and you can give smaller ones  to your patients so that they can put them on their car  The key to this is to not make it look like some boring chiropractic office magnet with a pic of you or a spine and your clinic contact info.  Make it humorous or really cool looking so that your patients will be proud to put it on their car.  You can even offer them a small discount off their care if  they do it for you. 

34.   Referral Packages – give them out to your patients.  ONLY give them out if they ask about sending someone.  NEVER, just out right ask your patients for a referral.  It will create an uncomfortable setting and potential resentment.  There are ways to ask directly but that's beyond the scope of this particular article.  However, if you want to know the exception, please email us.

35.   Chiropractic T-shirts – give them to patients that successfully finish their rehab program, who start care or as a referral gift.  They will wear them all the time and others will notice them.  Email us at Promodocs if you want us to send you our FREE “Chiropractic America” or “Chiropractic Canada” print-ready T-Shirt design with an Avengers theme (they will be ready July 1st, 2012 - it'll be the Capt. America shield but instead of the white star in the middle, it'll be a white C1 vert! - really cool looking - if I do say so myself! :)

36.   Pro Shops – at a golf club, tennis club, gym etc. EXCELLENT PLACE FOR NEW PATIENTS!

37.   Sandwich Truck – put your ad on the back of their truck.  It’s cheap and they visit a lot of people who have the potential for back pain and other injuries.

38.   News Article Sites – these are sites that reporters go to when they want to to get information on a topic for a story that they want to write.  So they may contact you if you uploaded an article of interest.  NOTE:  Often these are pay sites, but if your story is picked up or they ask you for an interview, it could give you and your clinic a lot of exposure.