Thursday 22 September 2011
Chiropractic Marketing - Maximizing Your Reception Room
Is all your chiropractic marketing drawing in patients, but your patients are just not undergoing care?
Promodocs.com is going to help you build your clinic by super charging each facet of your chiropractic office so that it is fully optimized to increase your rate of consult conversion!
First thing that has to be done, especially if you have been in practice for a long time (in the same office), you have grab a stranger off the street or a friend who has not been in your office and have them give you their first impression of your office.
Why a stranger or someone that has not been to your chiro office? Because they will see things that you don't! You are so used to seeing your clinic that you will not notice that it is looking untidy, dusty, out of date, boring, etc. And I'll tell you right now... your reception is your first impression, if it looks like crap... your consults will put up their defenses, have a negative opinion of you and it'll be a lot harder to close them!
Clutter... too many chiropractic reception rooms have FAR too much clutter. Whether that be patient files/ fax sheet/ photocopied documents lying all over the place, stock (i.e. supplement/ vitamins, orthotics, etc.) unsymetrically stacked, dust build up, plants brown and over grown, old faded painting and chiropractic posters, etc. Nothing is worse and gives the impression of the doctor being sloppy and incompetent as a messy office. Clean it up! Think minimalistically! Like the standard rule for backpackers heading to Europe, pack your backpack with what you need and remove 50% of it!
Promodocs.com is going to help you build your clinic by super charging each facet of your chiropractic office so that it is fully optimized to increase your rate of consult conversion!
Today's blog we'll talk about how to maximize your chiropractic office reception room.
First thing that has to be done, especially if you have been in practice for a long time (in the same office), you have grab a stranger off the street or a friend who has not been in your office and have them give you their first impression of your office.
Why a stranger or someone that has not been to your chiro office? Because they will see things that you don't! You are so used to seeing your clinic that you will not notice that it is looking untidy, dusty, out of date, boring, etc. And I'll tell you right now... your reception is your first impression, if it looks like crap... your consults will put up their defenses, have a negative opinion of you and it'll be a lot harder to close them!
So if you're spending all this money on marketing your chiropractic office, you're throwing money away because you are losing patients!
The good news... it's so easy to change!
We won't have time to go over everything in this blog, but you can find a lot of our concepts on our Promodocs Facebook Fan Page.
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| Maximized Chiropractic Clinic |
Walls... an easy way to modernize and give your clinic a classy upscale look (which is a must in chiropractic clinic in major cities) is to use earth tones. Don't use bright colours (e.g. pink and yellow - believe me... I've seen clinics who have painted their walls bright pink and that has caused patients to drop out of care like flies because it was just too harsh on their eyes).
In addition, if you are using old 1980 or '90's chiropractic posters that look out dated, it's time for a change. Just like you'd hang a nice picture/painting in your house to add to the aesthetics and to get notice, your chiropractic posters should do the same for your clinic! Here is a bit of a shameless plug on our part, but our chiropractic posters are specifically designed to aid in not only increasing the aesthetics of your office, but are Power Poster for getting noticed and educating your patients! (http://www.promodocs.com)
Lights... every clinic that you go to, whether it be a chiro, physio, M.D. they all blast their patients with those 4-tube florescent bulb ceiling fixtures. Why not create a more relaxed and calmer atmosphere but removing 2 of the 4 bulbs. It will not only create a better look for your clinic, but it will get rid of that Health Care Office feel. Yes, I know your chiropractic office is a wellness/health care clinic, but you don't have to make it feel like a sterile industrial cold office. Well, that may be a bit of an aggageration, but trust me one this, by doing this simple change, it will greatly improve the look and feel of your office.
To take it a step further and to create a more upper scale look, add wall sconces!
Clutter... too many chiropractic reception rooms have FAR too much clutter. Whether that be patient files/ fax sheet/ photocopied documents lying all over the place, stock (i.e. supplement/ vitamins, orthotics, etc.) unsymetrically stacked, dust build up, plants brown and over grown, old faded painting and chiropractic posters, etc. Nothing is worse and gives the impression of the doctor being sloppy and incompetent as a messy office. Clean it up! Think minimalistically! Like the standard rule for backpackers heading to Europe, pack your backpack with what you need and remove 50% of it!Scents... As you probably know, scents play a massive role in human behavior and emotions. How does your office smell? Does it smell fresh? Clean? Warm? Dank? Mildewy? Dirty? Well, truth of the matter is, you don't know. You have become so used to the smell that you no longer can determine what your office smells like. Just ask a family that cooks with a lot of spices. When you walk into their house you certainly can smell it, but the residence smell nothing.
Want a clean and fresh smelling clinic? Try scenting your chiropractic office with lemon. Want a warm, cozy scent that motivates people to buy? Use the scents that stores at Christmas time blast throughout their stores.. apples and cinnamon, cloves, etc.
That's it for now, but come back for our next blog post as we'll talk more about your reception decor and take your ordinary or good receptionist and transform her/him into a super charged consult converter!!
For more tips on how to make your reception a power consult converter, please visit our Promodocs Facebook Fan Page!
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1 comments:
This is really great! Thank you for sharing.
- chiropractor in Peabody, MA
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