Tuesday, 10 April 2012
Chiropractic Membership Clinics - Are they destroying chiropractic?!
And a ton of chiropractors jumped on the thread... some bashing the marketing campaign and some supporting it.
Those that were knocking it stated that it was devaluing chiropractic, that it was an insult to the chiropractic profession and that it was sending out the wrong message about chiropractic. Whereas those that were in support of these clinics/ads were saying that by providing such an offer, it makes chiropractic more affordable and therefore assessable to more people.
Now, I should state that I have never used this type of marketing and I don't think that I would have ever used it if I still practiced.
HOWEVER...
My questions are... Is it really devaluing chiropractic? Is it sending the wrong message?
Before I continue, let me say this... there was once a chiropractor that put a box on the wall and told his patients to pay whatever they thought the adjustment was worth to them (which I think is a very noble idea). Of course, I don't know what the average collection was, but I am sure some people left very little money whereas other left a lot.
Either way, patients probably paid what they could afford so that they could have money to return for another adjustment.
Although this example is different from the Membership model, one could argue that chiropractors should have fixed rates for their treatments otherwise it devalues care. I personally do not think that this is the case, but arguments can still be made.
The main problem that I see is simple mathematics. If a clinic is going to charge $49.50 (more or less) per month for unlimited care, how many patients does one have to adjust to make a profit? or even just sustain their clinic's overhead?
As such, this is a model that I would never engage in.
However, does it devalue chiropractic or sends the wrong message about chiropractic? I would say that it doesn't, so long as the chiropractor that is offering this fee structure does not make the fee the focus for the patient to come in for care. Instead, the focus has to be about chiropractic, the philosophy of chiropractic, and the absolute importance of chiropractic to one's health.
Once you make the focus about money/fees, then you have completely devalued chiropractic... regardless of the amount you charge.
Someone once said, that if you don't piss someone off with your marketing, then you're doing it wrong.
As such, given the marketing concept that I talked about and my opinion on the matter, I know that there will be those doctors who will agree with me and others that will disagree with me.
However, no one can argue that all chiropractors have to stress the importance of chiropractic in one's life.
However, no one can argue that all chiropractors have to stress the importance of chiropractic in one's life.
Either way, I would love to hear your thoughts on the matter!
One Quick Note (and shameless plug)...
Promodocs is very excited to announce that they are presently developing groundbreaking chiropractic website designs that are truly revolutionary!
Promodocs has acquired an elite team of young web engineers that have incorporated advanced web technology into their chiropractic website templates that will allow doctors to not only enhance their online visitors' experiences, but will also reach more online visitors and have more new patient bookings than any other chiropractic website design... GUARANTEED!
For more information on our chiropractic websites, please visit http://www.promodocs.com today and watch our video.
Promodocs would also like to announce their latest chiropractic poster called "Innate Flow". We just launched it and it has become one of our fastest selling posters! The Innate Flow poster is ONLY $29.50ea (24"x18" HxW). Also, take advantage of our FREE SHIPPING offer!
Promodocs would also like to announce their latest chiropractic poster called "Innate Flow". We just launched it and it has become one of our fastest selling posters! The Innate Flow poster is ONLY $29.50ea (24"x18" HxW). Also, take advantage of our FREE SHIPPING offer!
Subscribe to:
Post Comments (Atom)
2 comments:
Before getting out of bed. Stretch, raise up slowly, and use your arms to support you as you swing your legs to the floor. Getting out of bed correctly may prevent an injury to your spine.
Acupuncture Stratford
Post a Comment